Degrees and Certifications

• Bachelor of Arts, Print Journalism, University of Michigan, 2008
• Bachelor of Arts, Electronic Media, University of Michigan, 2008
   

Positions and Employment

• Associate Director, Communications and Marketing, WSU Applebaum, April 2025-present
   
• Director, Communications & Marketing, University of Michigan, July 2022–April 2025
  Led marketing and communications for academic initiatives and campus-wide programs, overseeing executive messaging, media relations and a cross-functional team to elevate the university’s brand and engagement across key audiences.
   
• Manager, Communications & Marketing, University of Michigan, Nov. 2015–June 2022
  Managed integrated communications—executive messaging, media outreach, digital content and campaigns—while leading branding and campus collaborations to boost visibility and engagement through storytelling, video and social media.
   
• Director, Communications∫ Detroit Center, University of Michigan, Jan. 2012–Nov. 2015
  Directed all marketing and communications for the university’s Detroit-based center, highlighting academic partnerships, community engagement and institutional outreach.
   
• Marketing Coordinator, The Henry Ford, April 2010-Dec. 2011
  Managed simultaneous local, regional and national campaigns. Led cross-functional teams, coordinated timelines and budgets, and produced print and digital materials supporting strategic initiatives.

Awards and Honors

•  University of Michigan-Dearborn, Mentor of the Year, 2013

Areas of Expertise

• Executive & Strategic Communications
• Integrated Marketing & Brand Strategy
• Digital Media Production (Audio, Video & Social)
• Visual Storytelling & Editorial Photography
• Website & User Experience (UX) Design
• Public Relations & Media Relations
• Campaign Development & Cross-Platform Promotion
• Team Leadership & Creative Direction

 

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